Eric Slyfield
Digital Media Professional | Marketing Specialist | Web Developer
eric.slyfield@gmail.com
647.780.8627
Summary
Eric Slyfield is a detail-oriented media professional with expertise in digital content creation, marketing communications, and multimedia production, backed by hands-on experience managing major brand campaigns and creating engaging digital content across multiple platforms. Currently employed as a merchandising and marketing representative, Slyfield utilizes knowledge of branding and marketing to help clients like Microsoft, Google, Logitech, Razer, Hasbro, and many more, maintain compliant and performant B2B and B2C marketing campaigns across retail environments.
A graduate of the University of Toronto’s major program in Media, Journalism, and Digital Cultures, Slyfield utilizes a broad combination of practical and theoretical knowledge to produce and manage brand compliant media and assets.
Skills
- Media Production (Adobe Premiere, DaVinci Resolve, Logic Pro)
- Digital Marketing (WordPress, MailChimp, SEO)
- Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
- Technical (JavaScript, HTML5, CSS3, SASS, Laravel, Git)
Experience
Retail Merchandiser / Marketing Representative
Premium Retail Services – Toronto, ON
September 2023 to Present
- Greater Toronto Area representative managing brand compliance and marketing initiatives across 30+ retail locations
- Installs custom promotional materials and visual displays to ensure client products stand out
- Conducts routine inventory audits, in collaboration with store management, to optimize stock levels and prevent revenue loss from out-of-stock scenarios
- Coordinates the effective promotion and sales of high-priority items with store management towards client targets
- Reports store status, including growth, expansion, or closing of retail locations in assigned territory
- Clients include: Microsoft, Google, Logitech, Razer, Kobo, Square, DJI, Phillips, Hasbro, and more
Freelance Filmmaker
Freelance/Self-employed – Toronto, ON
August 2016 to Present
- Generated over 3 million video impressions for Centennial College through a series of commercial marketing materials
- Commissioned by the University of Toronto Scarborough to direct a narrative video commemorating Canada 150 celebrations
- Operated cinema cameras, shaped lighting, and recorded audio for documentary film ‘It Takes a Riot’ which was featured at the 2021 Vancouver Film Festival
- Clients include: University of Toronto, York University, Centennial College, Uber ATG, Farber, Def Jam Recordings, DAIS / OVO, and more
Research Assistant
University of Toronto Scarborough – Toronto, ON
December 2020 to April 2022
Fabrication Lab Monitor
University of Toronto Scarborough – Toronto, ON
September 2019 to April 2022
Graphic Designer
ARTSIDEOUT – Scarborough, ON
September 2017 to April 2018
- Created branded visual assets for both print and digital media using a range of Adobe software including Adobe Premiere, Photoshop, Illustrator, and InDesign
- Collaborated with partners at Reel Asian Film Festival in directing and designing print media for the “FoodFlix” film festival including posters and way-finding banners
- Worked in tandem with staff designers to execute briefs to the direction of the festival’s Art Director and General Manager
- Directed the print layout of an accessible fold-out poster/way-finding map for festival patrons
- Directed executive team headshots and documented events as staff photographer
Digital Media Lab Assistant
University of Toronto Scarborough – Toronto, ON
January 2016 to December 2017
- Managed rentals for a range of production inventory such as cameras, microphones, lighting, projectors, and tablets for the Arts, Culture, and Media department
- Supervised students in the ACM Multi-media Lab (BV494) during specified hours to provide technical support for software related to imaging, video-editing, sound, animation and digital printing
Sales Associate
National Sports – Toronto, ON
August 2013 to August 2015
- Awarded by management for being a sales leader, selling over $10,000 of sportswear merchandise in 24 consecutive hours of sales
Education
University of Toronto Scarborough – Toronto, ON
HBA Media, Journalism, and Digital Cultures, 2023
Awards
March 2018
- Awarded for artwork submitted to the annual ACM Student Art Exhibition
February 2018
- Presented to full-time varsity student-athletes that meet honours standards at their respective institutions